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The CEO’s Guide to Generative AI – Customer and Employee Experience

Generative AI is unlike any technology that has come before. It’s swiftly disrupting business and society, forcing leaders to rethink their assumptions, plans, and strategies in real time.

To help executives stay on top of the fast-shifting changes, the IBM Institute for Business Value is releasing a series of targeted, research-backed guides to Generative AI. In this guide, you will see why executives across the globe say that Generative AI is the top trend they expect to impact the way their organizations design Customer and Employee Experiences going forward.

STEPS Consulting, an IBM Business Partner proficient with watsonx, helps clients achieve transformative value from AI-driven innovation through a methodical and practical process. Our guiding principles come from 50+ years’ combined experience advising clients on Data, AI, and Digital Transformation programs across industries, functions, and geographies.


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