The use of AI in market research is not just a passing fad; it’s a fundamental shift here to stay. The companies who fully embrace its capabilities will be better equipped to predict trends with greater accuracy, improve team efficiency, refine strategies for designing captivating UX, and so much more. We’re living in the age of intelligence and the need for data-driven decisions is at an all-time high. Research teams are better equipped than ever to deliver more impactful insights at increased speeds.
We gathered insights from over 3,000 researchers in 14 countries to reveal the trends shaping the coming year.
In this ebook, you'll learn:
- Key priorities for research leaders & teams in 2025
- How AI is augmenting, not replacing researchers
- The role of synthetic data in enhancing research accuracy
- How market research differs across global regions