For sales and marketing leaders operating in today’s hyper-competitive world, their CRM system could be the difference between success and failure.
A good CRM should help them bring more leads into nurture streams and convert them faster. An excellent CRM can help them deliver the personalized services that consumers now expect and provide the superior experiences that will keep their customers loyal. Over 90% of companies with over ten people have a CRM system, so there’s a good chance that as an attentive professional in an enterprise-level organization, you are familiar with the benefits your software should be delivering. However, the COVID pandemic has accelerated the digitization of customer-facing processes, data privacy laws are in constant flux and tools such as AI are helping to re-imagine the value that CRM can deliver to your organization. Can you be sure that your CRM system is keeping up with these changes?