Monitoring potential fraud activity without introducing additional restrictions is the key to balancing fraud risk and a visitor’s online experience. That balancing act is a delicate one. Creating too many restrictions may frustrate legitimate people accessing the site, while light restrictions leave your company vulnerable to potential account takeovers or other forms of fraudulent activity. Accurate identity resolution helps a company ensure the online registration process is seamless enough to encourage completion from real customers yet complex enough to deter bad actors.
But how does that work exactly?