Welcome to the fourth annual Customer Data Platform report, an in-depth look into how customer data is powering our daily lives.
We’ll share the major consumer and business trends we’ve observed over the past 12 months of examining nearly 12 trillion API calls from the Twilio Segment platform,
In the report we take a deeper look at the following trends that are powering customer engagement today:
● Businesses getting smart with their data
● SaaS Snapshot: the fastest-growing apps of 2022
● Trust and transparency being key to data privacy
● Analytics tools staying on top