The Trade Desk and Advertiser Perceptions collaborated to survey over 150 digital advertising leaders from U.S. agencies and brands on their upfronts and connected TV (CTV) approach for 2023. The research was conducted in December 2022 and captured the opinions of decisionmakers at or above the director level with minimum $20 million digital and $1 million CTV budgets.
To find out more, download the report today!